To know web designing essence, let us first compare a poorly designed page from that of an outstanding one.
Poorly made page is passive, linear, confusing, pathetic and lacks concentration on details. Thus, it will not do you any good. It will just be a waste of time and effort.
On the other hand, an outstanding page is active, nonlinear, clean and consistent with its style and details. Moreover, this type of page can drag your e-commerce to full blast.
Now, let us discuss the significance of each essential quality.
This quality allows the reader to participate actively and willingly. Examples of interactive device are the following: tests, hypermedia, hypertext, games, chat rooms and the likes.
To be active with the site encourages revisit. This is because visitors are keen enough to know whether this site is enjoyable or not, educational or crap and inviting or flaccid.
Functionality does not equate to boredom. Thus, do not make your web page more boring than a book and difficult to read like a technical thesis. You have to make it catchy, engrossing and illuminating. Classroom atmosphere lulls visitor to sleep, be sure to arrange your page in a way that it will not be to taxing on them to read your page.
Concentration on Details
There must be consistency as to details. On the educational aspect, cognitive loading, sequencing of information, feedback and erroneous text must be avoided since they represent bad design.
On the technical aspect, broken links, poor navigation and inactive pointers are annoying. Thus, if you want to incorporate the same into your design, be sure they are functioning well so as not to infuriate the visitors.
Graphic User Interface
Quality is your topmost priority. Hence, graphic user interface must not be overlooked. To give you a hint, do not use dull colors, avoid busy screens and the overuse of animations and graphics.
E-commerce web development is crucial to your web page. Be sure to apply them effectively and rightfully.